4 Statements on why customers won't buy from you:
1) No Need: 

When people don't buy from you, it's because they don't want what you are offering. They may need what you are offering and not know or acknowledge that need, but the bottom line is they don't want it.

Save lots of time, effort and money by targeting your postcard mailings to groups of people who have demonstrated they want your product or service or one similar to yours and then mail to them. Follow at least this one piece of advice and become more profitable immediately. 

Examples of those who have demonstrated they want your products and services are: 

   - your own customers, 
   - your competitor's customers 
   - people who have bought products and services that yours will supplement or complement.

This is "Targeting Your Marketing Message." Promote your business exclusively to people likely to have a strong desire for the benefits provided by your product or service, postcards work. 

 2) No Money: 

Businesses and consumers don't usually avoid purchases because they don't have or can't get the money necessary to purchase. They usually don't buy because they decide buying something else is more important to them (like food or a nice bottle of wine). 

You can get them to buy from you by making it clear to them that buying your product or service will get rid of something they don't want or will get them something they do want or will get them more of something they already have that they like having. 

It is your job to get your people and businesses to see that your products and services give or get them what they really want. Consumers and businesses rarely avoid buying something because they don't have (or can't get) the money needed to make the purchase. 

They avoid buying what you offer because they place a higher priority on spending money for something else. What is the most nagging problem you can solve for prospects in your targeted market? Make it real to them how they'll feel when your product or service eliminates that problem. Use postcards to communicate how they can get their problem solved, postcards work. 

3) No Hurry: 

People tend to drag their feet after they decide to buy something. The longer they wait to purchase the more likely they are to forget why your product or service is valuable or even absolutely necessary to them. Keep your message in front of them with repetitive mailings. Bear in mind that if you don't...You'll lose the business to the competition that is working promoting their business. 

The reason repetitive mailings are so effective is that they remind your customers and prospects of what they are missing by not having your product or service working for them in their life. You can avoid losing sales because of "no hurry" by rewarding customers for taking immediate action and penalizing those who don't. For example, offer a special discount price or a special bonus for ordering before a deadline. 

Do repetitive mailings to targeted customers and prospects and you will make more sales and realize that postcards work. 

 4) No Trust: 

Most people's fear of losing something is a bigger concern than getting something that they want. This fear causes them to frequently avoid buying something they truly want. They don't want to buy and then find out that your product or service won't solve their problem. They don't want to be or even feel ripped off or still at a loss over the solution to their problem. 

   - You must take away their risk in doing business with you. 

   - You must provide a way that they can "trust" you. 

If you don't follow these to axioms, they won't buy and you will lose business. Most people fear losing something they have more than they desire gaining something they want. This fear causes many people to avoid buying something they really want. They're reluctant to buy because they might not get what they expect from your product or service and they'll lose their money. You have to remove this perceived risk to avoid losing business because of "no trust". 

Here are 3 ways to remove the risk factor I've found to be most effective for most businesses... 

   1) Eliminate the risk with an unconditional money back guarantee. 

   2) Give them testimonials from satisfied customers and/or provide references that prove the quality and reliability of your product or service.

   3) Make it easy for your prospects and customers to communicate with you and get their questions and concerns answered. Let them see you and your business are real and that you value getting and keeping their trust and present and future business. 

 In Closing:
These are the only 4 reasons why people really don't buy from a merchant, if there are others, then those are unique and belong to the operation itself. 

A merchant can increase sales and profits by knowing the reasons and doing everything possible to mail postcards to the people and businesses most likely to want and benefit from your products and services. When you communicate, make it clear to them how valuable the benefits of your products and services are to them; get them to see the urgency of getting the value of your products and services now. And finally, that they can trust you to help them get the benefits you promised your products and services would give them. 

When you do all these things, guess what? People will buy from you like crazy. Postcards are a perfect low cost medium to overcome the 4 reasons people don't buy from you. 

Use postcards in repetitive mailings and make your business soar and don't ever forget that -

POSTCARDS REALLY WORK! 

Now print out our order form and order yours today! The form contains a key to a promotional pricing offer that includes a new home owner list for your area.

In advance, thank you for your time and for doing business with us.
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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